Daybreaker, an early morning global movement, and DUO – Olay, Ivory and Old Spice’s newest personal cleansing offering – hosted a one-of-a-kind morning dance party, energizing over 1000 attendees to reinvent their morning. The “Bubbles and Bathrobes” themed party was attended by actress, singer and producer Ashley Tisdale and featured world-famous DJ A-Trak. Held at the entertainment landmark Hollywood & Highland Center in Los Angeles, the party welcomed attendees at 6 A.M. with a yoga session attended by Ashley Tisdale, an interactive pop-up shower with performance artists, and a two-hour dance party featuring A-Trak. Attendees were inspired to change-up their morning routine; from enthusiastically greeting the sun (rather than sleeping in) to embracing a new way to shower. Brand ambassadors were onsite to give guests a #ShowerDUOver through product demos and samples of the Olay, Old Spice and Ivory DUOs.

“Beauty has always been a passion of mine. I had the chance to check out Olay DUO before it hit shelves, and it totally changed my shower routine, for the better, so I’m excited I can finally tell my fans about it! And what a better way than at an event that challenges the way people think about their morning?” said Ashley Tisdale, adding, “I’ve been focusing a lot on reinvention, especially when it comes to health and wellness all of which start first thing in the morning for me.”

“DUO is on a mission to reinvent the morning and we love that — that’s what Daybreaker and our community is all about,” said Daybreaker co-founder and CEO Radha Agrawal. “We looked to create unexpected moments that would highlight the uniqueness of DUO while staying true to the Daybreaker experience. With the “Bubbles and Bathrobes” theme, we told a reimagined story that had people walking away feeling their morning was totally reinvented.”

[Source: Business Wire]

Gallery Links

• Appearances Pictures > 2017 > Daybreaker Party & Yoga Session at the Hollywood and Highland Complex in Hollywood, California (February 16, 2017)