Actress encourages women to take active roles in their reproductive health, including researching birth control options.

Allergan plc (AGN) announced today a partnership with actress, musician and producer Ashley Tisdale, bringing awareness to the digital-first ‘Women Who Know’ campaign that inspires women who are writing their own futures to take charge of their decisions when it comes to reproductive health and contraceptive options.

Allergan, the maker of the #1-prescribed branded birth control pill by OB/GYNs,¹ Lo Loestrin^®Fe (norethindrone acetate and ethinyl estradiol tablets, ethinyl estradiol tablets and ferrous fumarate tablets), has chosen Tisdale to represent the ‘Woman Who Knows,’ a confident, savvy and empowered woman looking to be proactive about her individual journey with pregnancy prevention. As ambassador for the ‘Women Who Know’ campaign, Tisdale calls on women who may be seeking to prevent pregnancy for a variety of reasons, whether it be work, education, travel before starting a family or a mom who isn’t quite ready to further expand her family. This campaign acts as a resource for these women as they seek information about their options, including Lo Loestrin Fe.

“Women have a lot of options available to them when it comes to pregnancy prevention, and that comes with a lot of confusion, which is why it’s important to be informed,” said Ashley Tisdale. “I’m thrilled to be working with Allergan on behalf of Lo Loestrin^® Fe to call attention to the ‘Women Who Know’ campaign, and I hope to use my platform to inspire women across the nation to open up a conversation with their healthcare providers — and join me in becoming a ‘Woman Who Knows.'”

Ashley appears in educational video content alongside OB/GYN Dr. Lakeisha Richardson, in which she encourages other women to ask questions and engage experts on subjects related to contraception that they may not know everything about. This video and more content with Tisdale are now live on LoLoestrin.com and across Lo Loestrin Fe social media channels.

“We launched this campaign to encourage and empower women across the country to seek out the right resources and ask questions about their options when it comes to contraception, whether they’re looking to start a conversation with their healthcare provider for the first time, expand their contraceptive journey into prescription products or just learn a little bit more about a method they are currently using, like Lo Loestrin^® Fe,” said Erin Capra, Associate VP of Marketing for Allergan Women’s Health. “We joined forces with Ashley Tisdale, a smart, talented and successful woman, to create content that supports and inspires women as they seek out credible resources when it comes to preventing pregnancy.”

Dr. Lakeisha Richardson, a board-certified Obstetrician and Gynecologist and paid consultant of Allergan, also plays a role in the content to answer and address questions from Ashley and show that it’s possible to have open, honest conversations about contraception. As a specialist in gynecology, she provides insights and answers some of the most commonly asked questions when it comes to oral contraception, helping Ashley become a ‘Woman Who Knows’ and encouraging other women to educate themselves about their options.

“Having practiced as an OB/GYN in my community for almost 10 years, I work with women every day who have questions when it comes to pregnancy prevention, so I hope that through this campaign I can help provide women with the resources to make an informed decision about their birth control,” said Dr. Lakeisha Richardson, F.A.C.O.G.. “I am honored to have been asked to participate, and I hope that through the content we are launching today I can help prepare young women everywhere for a candid discussion with their healthcare provider about their options, including Lo Loestrin^® Fe.”

To see the content created and learn more about one birth control option, visit LoLoestrin.com.

Source: Yahoo!